Cultural Training Programme
Doing Business in the Arab World
In the global economy that is the business world today, it is vital to conduct business relations on an international stage. However, business on an international stage is more than just a chance for duty-free shopping and staying in an expensive hotel! Success requires intercultural awareness and effective cross cultural communication skills.
Working, meeting, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be fraught with many obstacles. One wrong movement or basic misunderstanding could ruin or delay months of work.
Therefore, it is vital to have a basic command of intercultural communication and culture. The foundation of business success is now based on understanding and nurturing strong relationships with international and multicultural colleagues, customers and clients. This understanding of cultural differences promotes clearer communication and breaks down barriers, thereby building trusting relationships and from which flows obvious results in the expansion of your business.
A venture in a new country needs to be managed and delivered with sensitivity to local custom and practice; we at the Arab-British Chamber of Commerce are able to provide your key executives, individuals or entire company with researched and focused briefing sessions that will ensure that they acquire the necessary intercultural skills to succeed in their new environment with confidence. These training sessions have proven to be hugely advantageous for both the company and the individual working abroad.



