Anyone for desert?
30 Jun 2010
AMID freakish economic turbulence and the aftermath of war, has there ever been a more interesting time to be overseeing the growth of British trading relations with the Arab world?
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Not as far as Dr Afnan Al-Shuaiby is concerned. As the first woman and first Saudi national to be appointed secretary general and chief executive of the Arab-British Chamber of Commerce, the opportunities in these 22 countries for UK companies – Scottish ones prominent among them – are there to be plucked.
“We need to get more traffic between the UK and Arab countries. We need to plan, make decisions and go with it,” she says.
Under her leadership, a revitalised ABCC is determined that no company should exclude itself through misunderstanding the vast scope and variety of the market, or out of an exaggerated – “stereotyped” is her word – sense of the cultural difficulties of doing business there.
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