Our mission is to be the business partner of choice for all companies looking to make the most of the opportunities that emerge from the thriving bilateral trade and commercial relationship enjoyed by Britain and the Arab World.
It is our belief that Arab-British cooperation offers significant unlocked commercial potential. Our mission is to help businesses to maximise the benefits of this potential through the provision of modern professional services that will be seen as essential by companies seeking to do business in the Arab markets. Building stronger trade links is a fundamental part of strengthening the relations between Britain and the Arab World.
We aim to achieve our mission by: