DAMAC Tower Nine Elms, a luxury branded residential tower set to become a new icon on the London City skyline, will be the first in Europe to be designed in exclusive partnership with famous Italian fashion house, Versace Home. The striking tower, situated off of the world famous South Bank, in Nine Elms, combines stone, terracotta and glass with panoramic views of the capital, in a collection of beautifully designed living spaces and high-end amenities from Versace. The unique and balanced architectural composition, by world-class architects, Kohn Pederson Fox Associates, has been carefully crafted to create impressive views from every aspect of the building.


Comprising of a 50-storey North Tower and a 24-storey South Tower, Damac Tower is strategically located in the midst of a multi-billion pound investment that is transforming the area into an ultra-modern mixed-use community, alongside arts and cultural spaces. This prime, central London location is now home to the new US Embassy, and an extended stretch of the Thames River Path which will run from the South Bank through Vauxhall and all the way to Battersea Park.


The luxury development is designed to offer residents the conveniences of modern family living, against the picturesque backdrop of London’s new cultural hub. The North Tower features interiors by Versace Home and provides 360 luxurious apartments, five floors of office space and a connecting sky bridge to the South Tower, which is topped by an extensive roof garden at level 24. The apartments will offer winter gardens with panoramic views of the City. Further residential amenities include a children’s play area, an expansive indoor swimming pool, a Jacuzzi, a state-of-the-art gym, a residents’ lounge, hospitality services and 8,010 square feet of communal gardens. The building also comprises of two basement levels for parking with a partial mezzanine floor for bike storage.  Apartment prices start at £980,000 and construction is currently speeding ahead as planned, with the project is expected to be to be completed by December 2020.


DAMAC Tower Nine Elms London, is a project by Nine Elms Property Limited, a wholly owned subsidiary of DAMAC International Limited. DAMAC, a globally-recognized name with a 16-year track record of delivering over 21,700 luxury real estate units, has joined forces with some of the most recognisable fashion and lifestyle brands in the world to bring new and exciting living concepts to the market. Projects include luxury apartments and villas with interiors by Fendi, Versace and Just Cavalli and the uniquely conceptualised Paramount Hotels & Resorts, a US$1.35 billion hotel and luxury serviced residences in the Burj area of Dubai, which will comprise the first Paramount-branded hotel and serviced residences in the region. DAMAC’s branded developments offer a unique value proposition for customers. With association built on a mutual understanding and appreciation for designed living, branded developments attract investors from all over the world, who are accustomed to a particular luxurious living experience and strongly identify with global brand names, including fashion houses.